This either proves the point that BMWs are expensive enough for now or the company is trying to aggressively hold the line on pricing for existing models. 2011 pricing and equipment for the complete BMW North American model range has been released, and the company is adding a revised Value Package and keeping prices the same. New models, such as the 2011 5 Series with which we scooted about in Portugal, will see some attendant bottom-line juggling, but the base MSRP for your dream 3 Series remains the same, even if you choose the updated coupe and convertible models.
The biggest news is that the single-turbo N55 is muscling the twin-huffer N54 out of some Bayerische engine bays. 135s, 335s, 535s, the 535i Gran Turismo and X6 xDrive35i all get the new single-turbo N55 between the fenders. The N54 still appears in the Z4, new 335is and the 740i, as well as some others.
There’s new package deals going on as well. 1 and 3 Series vehicles get a new Value Package, building on the popularity of the no-cost iPod interface and leather seat upgrade BMW has been offering. The 335 model misses out, however, as this is a 128-, 135- or 328-only affair. Don’t fret, as there’s a new Convenience Package, too. Costing between $1,000 and $2,350, the Convenience Package is different depending on the car, but it’s again a 1 and 3 Series upgrade. The package includes an alarm system, Comfort Access, some flavor of PDC, sunshades and, sometimes, xenon headlamps.
